Acronym	Meaning	What It Means for You
ARR	Annual Recurring Revenue	Total sales figures for twelve months of subscriptions.
B2B	Business-To-Business	You sell to other businesses.
B2C	Business-To-Consumer	You sell to everyday customers.
CAC	Customer Acquisition Cost	How much it costs to get a new customer.
CPA	Cost Per Acquisition	What you pay to get one sale or lead from ads.
CPC	Cost Per Click	Cost each time someone clicks your ad.
CPM	Cost Per Mil (Thousand)	What you pay to show your ad 1,000 times (impressions).
CRM	Customer Relationship Management	A system to track and manage your customers & contacts.
CTA	Call To Action	A prompt like “Buy Now” that encourages to take action.
CTR	Click Through Rate	The % of people who saw your ad or link and clicked it.
DTC	Direct To Consumer	You sell straight to customers without going through stores, middle-men, resellers, or third parties.
KPI	Key Performance Indicator	A key number that shows how well your business or campaign is doing. In short, any “metric” that’s important.
MRR	Monthly Recurring Revenue	Total sales figures for one month of subscriptions.
PPC	Pay Per Click	You only pay for ads when someone clicks on them.
ROAS	Return On Ad Spend	How much you earn for every dollar spent on advertising.
ROI	Return On Investment	The profit you get compared to what you spent.
SEM	Search Engine Marketing	Trying to show up in Google or other search engines. Usually the term SEM implies a paid strategy, such as Pay Per Click ads.
SEO	Search Engine Optimization	Making your website show up higher in search results—without paying for ads.
TAM	Total Available Market	The total number of people who could buy what you offer.