When was the last time you thought about offering an upsell? Take a cue from car dealerships… Here is the car dealership’s version of what you might be doing now: Someone needs a car They come in and buy a car Then they leave But the relationship doesn’t have to end right there… (or be…
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They don’t even know you exist… You may have another audience who would absolutely love what you have to offer, but don’t know that you even exist. Trail 7 in the Profit Hiker program is about rethinking who your best audiences really are – not just who your best audience is right now. If you are…
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“But I don’t wanna.” That’s something you didn’t hear on this trip. In my book I talk about one trip to the Grand Canyon where we hiked as a group to the bottom and back, all in one day. It was brutal. It was hot, steep, dry, dangerous, and over 4,500 feet of elevation drop…
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Kids these days. I read recently that most teenagers don’t know how to use a ruler or tape measure. This is hard to even believe, because measuring is so important. I can track the success of most things I do by measuring. From the calories on my dinner plate, to the length of a 2×4…
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Automation, with the click of a button. A great example of simple automation was shared with me when I sold a business. I was to train the new owner on my operations, and also provide materials so that he could effectively train others in the future. So I started planning an in-person session when he…
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Delayed, for profit’s sake. Grit conjures up words like perseverance, unwavering, and firmness. It’s that “no-quit” attitude that follows your commitment and fills you once you know your “why.” Don’t take my word for it, ask The Duke: “True grit is making a decision and standing by it, doing what must be done.” John Wayne…
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Viscosity. That was the word used in every motor oil TV commercial in the 1980s and 90s. You don’t really see Valvoline, Pennzoil, Quaker State, STP, Castrol, or Mobil 1 commercials like you used to. I suppose only the few and the proud change their oil these days, so there’s no use advertising to the…
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Time to get trashy. The Pandemic really forced innovation. For many businesses, it was a struggle just to survive. In my town, local bars and restaurants were definitely in that camp. One hospital group farmed out their employees for lawn care and trashcan cleaning, just to keep them employed. It gave them something to do,…
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It’s worth it. Your friends and family can get the best version of you when you’re not chronically stressed about the health of your business. This doesn’t end with profit, but it does begin with profit. Building margin in your business is the most useful lever you can pull in order to bring your best…
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Before you cut your expenses… You should be wary of a human psychological response called “Loss Aversion.” To put it simply: most people feel more strongly about losing $100 than they do about gaining $100. A 1979 study titled “Prospect Theory: An Analysis of Decision under Risk” is credited by Columbia University as “the most…
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