When was the last time you thought about offering an upsell? Take a cue from car dealerships… Here is the car dealership’s version of what you might be doing now: Someone needs a car They come in and buy a car Then they leave But the relationship doesn’t have to end right there… (or be…
They don’t even know you exist… You may have another audience who would absolutely love what you have to offer, but don’t know that you even exist. Trail 7 in the Profit Hiker program is about rethinking who your best audiences really are – not just who your best audience is right now. If you are…
“But I don’t wanna.” That’s something you didn’t hear on this trip. In my book I talk about one trip to the Grand Canyon where we hiked as a group to the bottom and back, all in one day. It was brutal. It was hot, steep, dry, dangerous, and over 4,500 feet of elevation drop…
Kids these days. I read recently that most teenagers don’t know how to use a ruler or tape measure. This is hard to even believe, because measuring is so important. I can track the success of most things I do by measuring. From the calories on my dinner plate, to the length of a 2×4…
Automation, with the click of a button. A great example of simple automation was shared with me when I sold a business. I was to train the new owner on my operations, and also provide materials so that he could effectively train others in the future. So I started planning an in-person session when he…
Delayed, for profit’s sake. Grit conjures up words like perseverance, unwavering, and firmness. It’s that “no-quit” attitude that follows your commitment and fills you once you know your “why.” Don’t take my word for it, ask The Duke: “True grit is making a decision and standing by it, doing what must be done.” John Wayne…
Just ask. Do people know what you are asking them to do? In marketing this is your “Call To Action” – if we’re getting nerdy (and you know we are), your “CTA”. Your CTA is probably the most overlooked (or overworked) piece of any average small business marketing campaign. When it’s overlooked, it is not clear…
It’s not all just art. Yes, marketing is absolutely an art form. But when there’s commerce involved, you have to welcome science to the party too. Creativity is what you use to connect dots that have never been connected before, in order to compel people emotionally. Marketing absolutely needs this. Science is what you use…
Photo by Afif Ramdhasuma on Unsplash Don’t miss. “Targeting” is when you choose exactly who your audience should be. But it can be sneaky… “overspending” might be disguised as “targeting”. This is because you could be targeting too widely (and overspending), or targeting too narrowly (and overpaying). If you are targeting too broadly, then you…
Photo by Tosab Photography on Unsplash Two paths to marketing. When you’re launching a new marketing campaign, this trail splits at the trailhead. There are actually two paths that have different end goals, but both of them get you up the mountain. You need to choose between a Direct Response campaign and a Branding campaign.…