Everybody wants to live out their purpose. But how do you live in your purpose? You have to create margin in your life. The most practical and tactical way to live daily in your purpose as an owner is to make your business more profitable. If your business has breathing room, then you can actually set…
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Big effort, big change. Alex Hormozi has built quite a name for himself as an investor and business thought leader, but it hasn’t always been that way. He started his career as an entrepreneur with workout gyms. Alex was good at the gym business, but it’s a grind. This became even more so when he…
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Find your own Active Creative Meditation. I have talked about “Active Creative Meditation” before – if you establish a playground for your creativity, then your brain is free to connect dots that you may not have even known were there. And this can really reinvent your business. So what you need to do is quiet…
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Dad says “son, hand me that pack, I’m going to guide you on a hike.” The son replies: “Sure, pa.” (once again, zero apologies for dad jokes) Sherpas have become world-renowned hiking guides in the Himalayas, being absolutely crucial to Mount Everest expeditions every single year. They help carry the insane amount of gear, and…
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Fusion can lead to confusion. You may have another audience who would absolutely love what you have to offer, but don’t know that you even exist. It may even be possible to offer the exact same product catalog or suite of services, with the same employees, from the same location – just to a new audience. The caution sign on this…
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Blind spots are like eyebrows. We all have them, and need to check them from time to time to make sure nothing is going haywire. Every person has blind spots, and so of course every business has blind spots. We have areas of our life that we cannot even see, by choice or not. Sometimes…
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Plan, and then do. Once you have a trail in the Profit Hiker Program identified to tackle, it’s time to make a plan. Remember – a plan is more than just having the trail map. Take the time to lay out a detailed plan of action. Don’t oversimplify or overcomplicate it. Break it down into…
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Sometimes you do actually just need more eyeballs. Of the hundreds of small businesses I have helped over the years, the number one objective that a business owner brings to the table is to get more exposure. Get in front of more eyeballs. If they just get in front of more people, the business will…
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This is where the rubber meets the road. In Profit Hiker we talk about sticking to a trail map, but that’s not a “Plan”. A Plan involves more detail than just the map. If you have been on a hike, you know that a hiking plan involves: what you’re wearing what the weather is expected…
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Auto-magical. As people become more expensive and difficult to keep on staff, it makes more and more sense to invest time, energy, and money into automations. Investing in systems is a longer-term payoff relative to some of these other trails, but it can be a fantastic investment into your business. Think about the relief your…
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