Profit Hiker is a program to help business owners discover hidden profit, create margin, avoid financial struggle, and finally feel the freedom of a business that works for you.

Break Time

Breathe in. Breathe out. This is a simple reminder that it’s okay to rest. I know it’s easy to grind-grind-grind, can’t stop won’t stop, if I don’t do it then who will?! But we are also built to rest. So make sure to take a break every now and then. And with that, I’m taking…

You’re Better Than This

You’re better than a largemouth bass. One of my favorite fishing lures is a Kastmaster. It’s simple and effective. It’s basically just a chunk of metal with holes drilled into each end (one for an eyelet, one for the hook). They are highly polished to a bright shiny finish, and have an asymmetrical design that…

Want to Achieve? Do This.

Action wins. Once you’ve identified a part of your business to change for the better, then it’s time to find the trailhead–the starting point–and get hiking. At this point, your hike takes whatever it takes. Be diligent and stay the course. Remain committed to action more than accomplishment. When you are hiking, you just need to keep placing…

Before You Spend On Ads…

Advertising is my jam. I have been making ads since I was a little kid. One of my favorite hobbies was inventing new brands and then making an ad campaign complete with slogans and spokesmen. (nerd alert, I know) I learned a LOT from my years as partner of an ad agency. One of my…

Use Robots, Bless People

The robots can help. I’m not sure where I first heard this, but it has become one of my core values: “use money, and love people – not the other way around.” Money is a tool, and it can be a game-changing helper. But like any tool, it makes a terrible lover. Robots are the same…

Learned It From A Hobbit

Frodo gets the headlines, but Samwise is the real hero. If you want to get a picture of true friendship, revisit the Lord of the Rings series. The Hobbits stick together through thick and thin, on a wild and death-defying adventure to save Middle Earth from oppression. We are entertained by their light-hearted fun, hilarious…

Your Supply Chain Is Old

One of the easiest trails to uncover hidden profit is to reduce costs – this starts with your supply chain. Step 1: Find competing bids for your suppliers. This process has several benefits. First, you’ll see where you’re at in the market, and how much opportunity there is to improve. You may have had it good…

Battle… the Right Way

Are you leading or chasing? It’s tempting to let the market dictate your pricing. But that does NOT have to be the case. As I mention in my book, there are several antidotes to a commodity war, such as strong branding or excellent customer service. The bottom line is… Don’t let competitors set your prices. Let your value set…

Broke, or Broker

The shortest path to growth. Acquiring another business in your industry can be a powerful way to grow without reinventing the wheel. But it can be a tricky trail… Even if you already have a business in mind, don’t hike this trail alone. This is where a business broker becomes your Sherpa. They don’t just find listings—they…

Hero Alert!

A little help goes a long way. I heard a story about a Chick-fil-A franchise owner in Georgia that pooled money from the entire team and bought one of his employees a new minivan. She is a single mom who was taking a taxi to work every day. He asked if she was having car…