Sometimes you do actually just need more eyeballs. Of the hundreds of small businesses I have helped over the years, the number one objective that a business owner brings to the table is to get more exposure. Get in front of more eyeballs. If they just get in front of more people, the business will…
This is where the rubber meets the road. In Profit Hiker we talk about sticking to a trail map, but that’s not a “Plan”. A Plan involves more detail than just the map. If you have been on a hike, you know that a hiking plan involves: what you’re wearing what the weather is expected…
Auto-magical. As people become more expensive and difficult to keep on staff, it makes more and more sense to invest time, energy, and money into automations. Investing in systems is a longer-term payoff relative to some of these other trails, but it can be a fantastic investment into your business. Think about the relief your…
It was 30 yards away, and I had no idea. One past spring break I went fishing. (breaking news, I know.) I tried a new spot that was supposed to be a hot catfish hole in a back corner of a lake. I hadn’t been in this area in a few years, and it looked…
When you build a healthy business, it gives you lots of options. One of these options is to give back into your community. The United States is one of the most generous nations in the world both by total amount as well as per capita, but even so our annual giving averages just $1,204 per…
Sometimes the best solution is simpler than you think. There’s a human condition called “Complexity Bias” where we tend to believe that more complex answers must be more correct or true than simple ones. But sometimes simple is best. That can absolutely be true when it comes to controlling costs. I had a business partner…
I like to read westerns and spy novels. There’s just something about a story of a man who can get stuff done, and doesn’t complain about it. Right now I’m in the middle of a Robert Ludlum CIA adventure titled “The Ambler Warning”. Ludlum is best known for creating Jason Bourne (and Matt Damon thanks him kindly),…
One stroke of the pen. That’s all it took to change this brand. Dollar Tree is the nationwide dollar store famous for everything being $1 no matter what. However, amidst rapid inflation, increasing costs of goods and shipping, they raised their prices to $1.25 across the board. That’s right: they raised their prices by 25%…
I love motor sports. Boats, bikes, cars, track, drag strip, all of it. NASCAR is particularly fascinating to me. It’s so incredible that 40 cars can swap paint at 200 miles per hour for hundreds of miles, all for that sweet glory of victory by mere seconds at the checkered flag. In racing, tradition demands…
Roger Federer is perhaps the most decorated tennis player to ever play the game. 103 career singles tournament wins. 20 majors. 82% career win rate. Olympic gold and silver. In a way, Roger Federer has been tennis for this current century. In 2017 he created a representation company with his agent to change the way that athletes…