Go mining for profit that might be lying dormant all around you… Reducing your costs is a reliable trail towards better profit. When taking this trail, you should look at all of your costs, and start with the largest first. Typically, this will include: Building Lease Your Team Cost of Goods Sold For many small…
While most small business owners immediately turn to sales and marketing, typically the lowest hanging fruit for profitability is going to be on your operations side. If your audience knows you, loves you, and trusts you then you can probably raise your prices right now. This is how you make your business more profitable without…
When I merged my service business with another one, my new business partner approached me with a plan to raise prices on my clients to get them up to speed with the rest of the clients. I had been a self-employed, solo practitioner working out of my spare bedroom and had nearly zero overhead (I…
Photo by Tanja Tepavac on Unsplash Time to rest. I’ve written 193 posts so far. Whew. I talk a lot about adding value to people’s lives, and I try my best to walk the walk. I’ve only written one sale-sy email out of all of those. (At least, that I can remember) So I’m taking…
Photo by Peter Hoogmoed on Unsplash Today, I bring you a fantastic poem that I didn’t write, but I hope it affects the way you think about life and business. Happy Friday, friend. The Calf Path By Sam Foss I. One day through the primeval woodA calf walked home as good calves should; But made…
Photo by Ian Schneider on Unsplash Yes, that Joe Dirt. I don’t care who you are, Joe Dirt is funny. If you haven’t seen it, give it a whirl. David Spade, Christopher Walken, Dennis Miller, …Kid Rock?! Hilarious lineup, well written, and heartwarming to boot. There’s a memorable scene in which he approaches the owner…
Photo by Jamar Penny on Unsplash It wasn’t that long ago, in the grand scheme. My wife’s great grandfather was a dynamiter on a road crew in the Rocky Mountains. It’s fun to go through old photographs of him and his crew, taking a break from really hard work cutting roads through the mountains. This…
Photo by Artem Maltsev on Unsplash I used to think Harry Potter was childish. Ok before you judge me, I’ve been reformed. But yes, I really thought it was for little kids. But that’s because I had only seen the first movie, and I fell asleep through half of it. (Because it is a kids…
Photo by Eric Rothermel on Unsplash A long time ago, in a galaxy far, far away… I was a college student. Studying art and graphic design at San Diego State University, I was very fortunate to have very few “academics”, and mostly working professionals as professors. Art and design are such practical applications, that I…
Photo by Wendell Shinn on Unsplash Winds of change are a-blowin’. My kids love this time of year, and not just for the holidays. It’s because there is cash blowing around in the yards and driveways of every neighbor. Well, not literal cash, but with a little bit of effort it could be. It’s raking…