You can offer more to your customers. No matter what line of business you are in, you have a brief relationship with your customers in the grand scheme of things. You interact, transact, and they go back to the flow of their life. That can change. It all starts with clearly defining your current audience.…
There are many ways to pivot your business. Whether you feel like you have hit a ceiling, or you’re just looking for a new frontier – here are 2 questions I like to ask business owners to expand their reach, without even changing their offering: 1. Who would love your product that doesn’t know you exist? Could…
If you don’t have measurable goals, you are doomed to overspend. In marketing speak they’re often referred to as “Key Performance Indicators” (KPI). What is the one metric that is most important to your marketing campaign, the primary yard stick to measure success by? Is it traffic to your website? Inbound phone calls? New sales…
One my businesses sells chicken coops. You can design and order a walk-in chicken coop from four to sixty feet long, and it gets delivered directly to you. Yep, they’re pretty awesome #humblebrag Due to the built-to-order nature of the product, my processes used to be extremely manual, very clunky, and had lots of opportunities…
Change is hard. It’s easy to stay on the same track. That’s why race horses wear blinders – so they don’t get distracted by competition, but focus on the race that’s right in front of them. That’s really helpful when the path to victory and accomplishment is clear… but that’s almost never the case in business…
A system for everything, and everything in its system. A system is anything that creates repeatable improvement. Goal Guru Jon Acuff calls a system a “win repeater”. I like the term “win machine”. Systems don’t have to be complicated. Packing your lunch so you don’t eat junk food is a system. Setting your clothes out the night…
It’s easy to fall into a routine. Over time, what you do can become who you think you are. Being stuck in a rut isn’t necessarily a bad thing, in fact it often means that you’re on a well-worn path and you’re heading places. But it just might be the same path that everyone else is taking as…
It’s almost too simple. If you want a healthy marriage, first, you need to treat your spouse well. Put their needs first, check in on them often, make sure you’re going out on regular dates, and always be thinking how you can make their life better. By putting your spouse first, you create attraction. Selflessness…
You have to find out. “How much should I be charging?” I couldn’t tell you how many times I have been asked that from small business owners. My answer is typically: “that’s complicated”. There are a lot of factors that go into what you can charge: what are people expecting, what can they afford, what’s…
It takes two, babe. When two small business owners come together (often over beverages), we talk about either of these topics (or both): Common challenges New ways to grow I have been a part of too many of these conversations to count. The heart of most small business owners is to create a healthy business for themselves,…