Photo by Anton Savinov on Unsplash Depending on what type of business you’re in, your equipment or your software tools might be holding your team back… buy you may not know it. Here’s how to find out: Ask your team and find out how they are being limited. The more they trust you, the more…
Photo by Levi Jones on Unsplash Are you ready? If you hit a home run with your marketing campaign, be ready to service your new leads. It’s an easy mistake to make. A lot of business owners have a constant craving to drive leads to the business. That is often the simplest path to profit,…
Photo by Aaron Lefler on Unsplash From budget to revenue. You cannot determine whether a campaign is successful unless you know what you would pay per lead. What is acceptable to pay per lead changes wildly from one business to the next. For example, real estate agents pay thousands of dollars in commission to a…
Just ask. Do people know what you are asking them to do? In marketing this is your “Call To Action” – if we’re getting nerdy (and you know we are), your “CTA”. Your CTA is probably the most overlooked (or overworked) piece of any average small business marketing campaign. When it’s overlooked, it is not clear…
It’s not all just art. Yes, marketing is absolutely an art form. But when there’s commerce involved, you have to welcome science to the party too. Creativity is what you use to connect dots that have never been connected before, in order to compel people emotionally. Marketing absolutely needs this. Science is what you use…
Photo by Afif Ramdhasuma on Unsplash Don’t miss. “Targeting” is when you choose exactly who your audience should be. But it can be sneaky… “overspending” might be disguised as “targeting”. This is because you could be targeting too widely (and overspending), or targeting too narrowly (and overpaying). If you are targeting too broadly, then you…
Photo by Tosab Photography on Unsplash Two paths to marketing. When you’re launching a new marketing campaign, this trail splits at the trailhead. There are actually two paths that have different end goals, but both of them get you up the mountain. You need to choose between a Direct Response campaign and a Branding campaign.…
Photo by Tim Mossholder on Unsplash This week is all about marketing. Marketing is where most small business owners turn when they want to grow and yield better profit. You want more leads, which yields more customers, and produces more revenue. With most marketing you pay to play, and if you do it right then…
Photo by National Cancer Institute on Unsplash Time to go psycho. If you’ve ever tried running a marketing campaign, you have probably had to choose demographics. Age, gender, interests, geographic location – these are the O.G. qualifiers for advertising. But there’s a next level that you can unlock. Enter: Psychographics. Psychographics are a method for segmenting…
Photo by Nathana Rebouças on Unsplash You’re leaving money on the table. When you close a sale, there is almost always an opportunity to sell more. Often there are related products that would be helpful for what your customers are already buying. For example… Do You Want Fries With That? That old familiar phrase is…