Water under the bridge… Fly fishing a river is one of the most meditative physical activities I have ever done. The breeze through the hills, the bubbling river running over cobblestones, the sound of the distant waterfall. It’s incredibly peaceful. Even with all of the details. (Watch the trees on your back cast. Mind the…
You have a relationship that matters. Think about the relationship that your brand has with its audience. They are living their life, and then they interact with your brand and then go back to living their life – what happens immediately before and after that interaction? Take for instance a car dealership: someone needs a…
Not so dumb anymore. Dumb and Dumber is a comedy classic, but Jeff Daniels has another comedy that’s probably more authentically Jeff Daniels than any other role. And that’s coming from a guy who could nearly quote Dumb and Dumber from opening scene to closing credits. I use the word “authentically” because it was written,…
Silver bullets are a common trope in “Fright” lore. One shot can take out a vampire, a werewolf, or a witch instantly on contact. Poof – vaporized. Thus, the term “silver bullet” has been used as a term for one simple solution to a complex problem. There have been a few actual “silver bullet” discoveries and…
I love camping. Waking up in the great outdoors with fresh air and songbirds, getting the fire going, cooking in the open air, and of course enjoying a mug of hot coffee while the sun rises. When you are camping, you realize that what we actually need in this life isn’t very much. Some basic…
Branding is powerful. You can’t ask a preschooler if they want celery, raisins, and peanut butter for a snack. I guarantee that your answer will be “hard pass” (or the 4 year old’s equivalent phrase, probably just “NO”). But when you put the peanut butter in the channel of the celery, and line up the raisins…
When I was in Middle School, I had a couple of game-changing moments thanks to a couple of teachers who were extra hard on me. At least, in the moment that’s what it felt like. Now, looking back, they were just calling me to my potential like any good teacher, coach, parent, or mentor should.…
Struggling to make your marketing work? Start by clarifying your value proposition in your advertising. Figure out what your offering really means to your audience and how it changes their life. Make sure your Call To Action is easy to understand and complete. Once you have dialed in these aspects of your campaign, double down…
Automation can be simpler than you may think. It can be an investment in new software or equipment that works better, faster, or more reliably. There could be an improvement to the efficiency of your operations that’s yearning to be made, but you might instead be trying to ride it out with slow, outdated, or…
fric·tion /ˈfrikSHən/noun“the resistance that one surface or object encounters when moving over another.” Friction and resistance have a way of sneaking into your business. If you’re not taking a frequent and honest look at your business operations, then it’s easy to let approvals, processes, checkoffs, punch lists, and reviews add friction. Here are 4 questions to ask…