1990’s Mel Gibson was hard to beat. As a middle-aged man, I can tell you this because I lived it. He was absolutely at the top of his game. We were still in the power band of the Lethal Weapon franchise, along with other thrillers like Ransom, the hilarious and epic western Maverick, and of…
“Jenny has dysentery.” Oof. Sucks for Jenny. On the Oregon Trail (the actual trail, not the amazing two-tone computer game that consumed untold hours of my youth giving my classmates rural diseases), it was easy to follow the road. Particularly because it was several feet deep. So many thousands of wagons had traveled across the…
Have you ever had “that one friend”? The one who can pick up a new hobby in about 5 minutes, and be better than you after a year of trying really hard? Sometimes it feels like the game of life comes easier to some than others. But that’s a lie. The truth is, nobody is…
“She’s just not into you, dude.” It was right in front of my face the whole time, but my starry-eyed, rose-glassed self just couldn’t see it. Probably… because I didn’t want to. Sometimes we’re really good at seeing what we want to, and not seeing what we don’t want to see. Ever felt that way…
The $4.99 rotisserie chicken at Costco is legendary. It is a wildly popular dinner-in-a-box that makes for a quick, hot meal. The chicken had been a loss leader for years, meaning that Costco lost money on that sale for the opportunity to get a customer in the door. They were fine losing 50 cents a…
If you’ve ever flown in a commercial airliner, you are familiar with the pre-flight safety instructions. They’re the same for each of the more than 45,000 passenger flights per day in America. Seatbelts, no smoking, floatation devices, exit doorways – you know the drill. What always stands out to me in the routine is the…
Go mining for profit that might be lying dormant all around you… Reducing your costs is a reliable trail towards better profit. When taking this trail, you should look at all of your costs, and start with the largest first. Typically, this will include: Building Lease Your Team Cost of Goods Sold For many small…
While most small business owners immediately turn to sales and marketing, typically the lowest hanging fruit for profitability is going to be on your operations side. If your audience knows you, loves you, and trusts you then you can probably raise your prices right now. This is how you make your business more profitable without…
When I merged my service business with another one, my new business partner approached me with a plan to raise prices on my clients to get them up to speed with the rest of the clients. I had been a self-employed, solo practitioner working out of my spare bedroom and had nearly zero overhead (I…
Photo by Tanja Tepavac on Unsplash Time to rest. I’ve written 193 posts so far. Whew. I talk a lot about adding value to people’s lives, and I try my best to walk the walk. I’ve only written one sale-sy email out of all of those. (At least, that I can remember) So I’m taking…